Facebook isn’t just about connecting with friends and family and sharing stories, photos, etc. It’s an excellent tool for digital marketing, with many in-built tools designed to get your business out to as large an audience as possible.
While setting up It’s Business, Baby blog, I created a Facebook page dedicated solely to the blog. This isn’t a normal Facebook page like an individual’s page. It’s a ‘brand page’, and while for the most part it looks like a normal page to anyone visiting it, behind the scenes is a different story. But I’m getting ahead of myself here. Let’s go back to the beginning.
Facebook has the option of making pages for a variety of different things, from businesses, to brands, to sports, to fandoms, to websites and blogs. These aren’t completely new pages made from scratch like a personal page. They’re specific kinds of pages that you can create from your existing page so that you only need the one email address and login details.
I’ve created a ‘brand page’ for It’s Business, Baby blog. A ‘brand page’ differs from a personal page as it has the aforementioned in-built tools for digital marketing, such as options to promote the brand page, the website, or even ‘boost’ individual posts. I’m sure you’ve all seen the odd ad on Facebook, right? Well, that’s what promoting does.
When you promote a page or website or boost a post, you’re given various different options to choose from. Again, I’ll go into more detail about these options in later posts, but for now here’s a run down:
Allows you to fine-tune the audience you wish to reach. This includes selecting the location, age range and interests of your audience.
How much you would like to spend on boosting a post or promoting a page or website. How many people you reach or the number of likes received before the promotion ends depends on your budget. Another thing to keep in mind is that it’s cheaper to promote your brand page than it is to promote your website, so you need to determine how you want your target audience to interact with your page or website before you promote anything.
How long you would like the promotion to run. The duration available again depends on what you’re promoting. For example, when boosting a post, the duration given ranges from 1 day through to 7 days, whereas promoting a page or website can range from 7 days to 28 days or until the maximum number of clicks or likes available to your budget is reached.
Overall, Facebook is an excellent option for digital marketing if you know how to use it. It’s not just about having people in your network share your content or like you page. You can actively get things out and about and reach as many people as you possibly can.